iPhone 17 U.S. pricing rumors are making headlines.

Apple is anticipated to unveil its iPhone 17 series on September 9, and there is speculation that certain models may come with higher price tags this year. Despite no official confirmation from Apple, reliable sources suggest there will be slight but noticeable price hikes across the lineup.

While Apple has not officially confirmed this unveiling date, if it falls in line with the company's usual early-September iPhone launches we expect the phones will be unveiled on September 9, 2025. As usual BlackBrook Case will have several models ready to be shipped the same day of the announcement.

Alongside the debut of the iPhone 17, the event may also feature updates to the Apple Watch series and potentially introduce new AirPods Pro (3rd Gen), following Apple's tradition of multiple product releases in the fall.

Here are the circulating rumors:

• The standard iPhone 17 is projected to maintain a price point of approximately $799, aligning with the initial cost of the iPhone 16.
• The new iPhone 17 Air, as well as the Pro and Pro Max versions, might see a price increase of $50 or more.
• Some sources suggest that the Pro and Pro Max could start $100 above their predecessors, attributed to enhanced hardware and larger base storage capacities (with Pro models allegedly starting at 256 GB).

The speculated reasons behind these price adjustments are driven by upgraded features and expanded storage options.

Estimated U.S. Launch Prices (Rumored)